Client: Xtra
Job: Logo and publication redesign
With more than a decade having passed since their last redesign, the Xtra trio of gay and lesbian community publications was seriously overdue for an overhaul. The new look included contemporary typography, a more advanced grid structure, improved navigation and architecture, and a new logo to replace the resilient but outdated "X" that had been on the cover since the first printing in 1984. (To read some of the media coverage about the redesign, see Masthead Magazine.)