Client: Absolut Vodka
Project: Advertising Campaign
When I was advertising designer at Xtra in 1995, we approached Absolut Vodka about advertising in our publication. At the time, there were few large corporations brave enough to directly target the gay and lesbian market. We proposed to develop a special series of ads based on Absolut's well-known “bottle” ad campaign. Toronto Pride celebrations were approaching, so I created this marker rendering to show how great the Absolut bottle would look with a simple rainbow inside.