Friends For Life Bike Rally

Friends For Life Bike Rally

BRANDING, MOTION DESIGN, VIDEO PRODUCTION

Each year in July, 300+ participants bicycle from Toronto to Montreal — more than 600 kilometres over six days — to raise funds for the Toronto PWA Foundation. Becoming heavily involved with the Friends For Life Bike Rally, I participated, volunteered and, for a two-year term, co-chaired the event. I designed all the collateral, on a pro-bono basis — branding, posters, brochures guidebooks, route maps and jerseys. And I provided animations, title design and video editing services for “A Reason To Ride”, a documentary that I co-produced and edited with Nico Stagias and Phil Strong.

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