Lucinda Wallace is no prima donna.
She is, however, a pretty good designer.
As the proprietor of Wallace Creative, I believe in a collaborative design process that yields creative results while respecting my client's needs. I've developed this skill through 15 years of specialization in art direction, editorial layout and print design, with additional experience in animation, web design and video production.
Since graduating from the nationally recognized Graphic Design program at Sheridan College and interning at MuchMusic Television, I've worked for numerous publications, including Elm Street, Xtra and This Magazine. In 2001, I launched my own freelance business so I could explore new creative ground, and I'm currently the Art Director of Musicworks magazine. I also collaborate with ML & Co Communications on publications that promote environmental sustainability and corporate responsibility.
As a consultant and speaker for Magazines Canada, I have travelled across the country to provide assistance to member publications in the areas of design and production. I have given talks and provided tutoring at Ryerson University, MagNet conferences and the prestigious Magazine Publishing Workshop.
Whether I'm working with large companies, freelancing for individual clients or donating time to worthy charities, I aspire to deliver creative solutions with both purpose and panache. Simply put, Wallace Creative is about creating good design for good people.